Free Case Study
Tesco's Corporate Social Responsibility Initiatives
Tesco and its Competitors Cont...
Few retailers reported on their commitment to animal welfare. Marks & Spencer emphasizes that its customers believe that upholding good standards of animal welfare is important. The company had been selling only free range eggs since 1997. In 2002, it became the first major UK food retailer to use only free range eggs in all its food products.It has introduced a lower protein diet and slower maturation regime for all its chicken production.
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In a similar vein, Sainsbury stresses that its customers have every right to be completely confident that meat sold
for animals in its stores was well treated. More specifically, the company looks to guarantee that the Five Freedoms -
freedom from hunger and thirst, from discomfort, from disease and injury, from fear and distress and the freedom to
express normal behavior - are achieved both within and outside the UK.
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It made all its service provisions fully accessible to all customers. Staff in all Boots
stores has completed extensive disability awareness training, designed to help them learn modify their usual
behavior when dealing with disabled customers. Data protection is another reporting issue in retailing. Sainsbury reports that it
does not provide customers' personal information to third parties without their prior permission.
Top retailers also report on their commitment to employees, saying that caring for staff is essential to their success.
They illustrate this commitment in various ways including remuneration and benefits; training and development; equality
and diversity; health and safety; recruitment; retirement; and work-life balance. Sainsbury provides a range of different
types of training including courses, job shadowing, mentoring, qualifications and self-development books and videos.
All employees have access to 'Learning@Sainsbury's' via the company Intranet and this offers information on 'Sainsbury's
Behaviors, Operational Training' and the company's programme of qualifications and learning library.
